Sunday, November 24, 2013

You're the Future for Microwave Makers as Telco Biz Dries Up

If you're an IT manager - in health care, education, business, etc., then you've probably never heard of the major microwave manufacturers. That's because they haven't paid much attention to you, because it's telco and government orders that got them listed on Wall Street, not end user business, which has been a relatively insignificant part. But times are changing. Telco business will dry up for microwave, the way the cable broadcase industry did in the late 80's.

Nothing convinced me of this more, as when I tried to sell Comcast on a 6-8 gig microwave backup - which was everything we could deliver based on frequency availability, and they said that it would hardly cover them. Just last year they thought that same connection would be great at 4-gigs. It was a revelation to me, that a sea change is coming for manufacturers who've depended on carriers as a mainstay. Fiber bandwidth is easy to grow if you just keep lighting more strands of it, but microwave is limited according to available frequencies and channel bandwidths, and telco appetites are outpacing the technology. 

Microwave will always be a great option for enterprise applications, but manufacturers will have to do more to get the word out. Despite its inherent value and tremendous reliability, microwave is still a niche solution and it's all for lack of market awareness. But expect to hear more about microwave as makers look for enterprise business to fill the void left by telco. 

Meanwhile, buyer beware, because you're more dependent on your microwave reseller/integrator than you think. If they botch your path engineering or installation, or aren't good on support, then there's little the manufacturer can or will do for you.

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